Last
month Eli listed five of the most common Internet banking
violations in the industry. Now read the second half of
the top 10 Web compliance pitfalls below to ensure your
Web site is up to snuff.
6.
FDIC membership statement
Problem: As a symbol that tells customers you're insured
in the case of bank failure, the FDIC membership belongs
in lots of places on your Web site -- especially on your
home page.
7.
Bait and switch
Problem: Obviously, these tactics are always frowned on,
but when it involves rates subject to Regulations Z, M
and DD, it is especially dangerous.
8.
Discrimination
Problem: Keep in mind that discrimination through discouragement
is just as illegal on the Internet as it is in the lobby
or your loan officer's office.
9.
Disclosures
Problem: Disclosures are as important on the Internet
as they are on paper. The most common problem with disclosures
on the Internet is failing to provide those that should
go with the application form or when the application is
taken.
10.
Triggering terms
Problem: These are a common Internet violation. Remember
that all ad requirements apply to the Internet as well
as to paper advertisements.