Credit Expert with 30 Years of Experience Provides Tools, Tips and Strategies to Help You Navigate through Credit Reports and Audited Financial Statements.

This session by expert speaker Ronald A. Sereika will provide you with various tools which are available either on the Internet, in a credit report or in audited financial statements. This session will help you navigate through them and find the necessary information to make a sound credit decision.

Ronald, with his vast credit experience, will help you understand different ways in which you can view your customers and handle specific situations with them. You will be able to analyze financial statements, get website names to find companies and their 10K and 10Q reports. You will also learn about auditor's opinion and what it means, how to use financial rations and how to interpret them once you determine the numbers. Going further, you will also understand how to write financial reports and present it to management for approval.

Session Highlights:

• How to deal with setting up a new customer who is looking to do business with you for the first time
• How to deal with a delinquent customer and retain him
• Help people understand how to read a Balance sheet, the Statement of Cash flows as well as Income statement
• Learn why a credit application is so important
• Learn how to calculate Days sales outstanding (DSO) and how not to take that as a measurement of your success as a credit person, as it is more driven by sales then collections
• Explaining why the Securities and Exchange Commission (SEC) is so important in the accounting rule making process
• Why notes to the financial statements are important and need to be read
• Why the Management and Discussion section of the financial statements is so crucial to read

Who Should Attend

• Credit collectors
• Credits analysts all with 3-10 years experience
• Controllers looking to understand credit and the decision making process
• Attorneys trying to understand more about procedures and policies in a credit department
• Small business owners looking to set up their credit team