Beware: CFPB’s Eagle Eye for Deceptive Lending Practices Is Sharp
The field of mortgage lending is peppered with complex requirements and federal-level enforcement priorities—especially when it comes to your promotional efforts. Misleading and deceptive financial advertising has been in the Consumer Financial Protection Bureau’s crosshairs for years and remains so. For mortgage lenders and brokers to stay in the CFPB’s good graces, you must know how to play by the advertising rules set by the Truth in Lending Act (TILA, or Regulation Z) and the Mortgage Acts and Practices Advertising Rule (Regulation N).
Join financial regulation expert Chrys Lemon as he walks you through the essential requirements of mortgage advertising rules and, specifically, TILA-RESPA Integrated Disclosure (TRID) rules. With a focus on secured lending, and a particular emphasis on home equity lines of credit (HELOC) and online advertisements, this seminar will unpack the complex web of regulations surrounding mortgage advertising and offer practical compliance solutions. For instance, Lemon will help you avoid missteps with the CFPB by revealing what actions the agency considers compliant—and not. You’ll even take an insider’s look at recent, real-world CFPB enforcement actions and consent orders.
After attending this instructive session, you will have both a big-picture understanding of regulatory trends and enforcement priorities, as well as a set of tools you can use every day for effectively and compliantly advertising your lending services. The Consumer Financial Protection Bureau (CFPB) takes mortgage advertising seriously—know how to grow your business with confidence.
Here is a sample of what this instructive webinar will address:
Mortgage advertising rules, especially Regs N and Z
Specific requirements applicable to HELOCs
How to use the one-click rule to advertising loans on websites and social media
Regulatory trends and enforcement priorities in mortgage advertising
Practical aspects of complying with regulatory requirements
Chrys Lemon is a partner in McIntyre & Lemon, PLLC, in Washington, D.C. He specializes in financial services law, particularly related to marketing of consumer financial products and services, privacy law, insurance law, and regulation of financial institutions by the Consumer Financial Protecti...
Disclaimer: The content herein does not represent any association between CFPB and Eli Financial LLC. CFPB neither endorses any product of Eli Financial LLC nor warrants accuracy of the content hereto.